At its essence, it is an instinctive reaction. If we feel the heat of the fire, we instinctively remove our hand. This is our brain and the nervous system working as we want them to. To protect our body from physical harm.
What happens when the danger is perceived rather than real? Public speaking? Asking for a promotion?
Our physical reaction is very similar. It is equally dramatic. It feels like you could die. The brain thinks the danger is real and creates what it thinks it is an appropriate reaction.
Except, we are only speaking. In front of people, yes, but only speaking.
What do we do? It feels so bad that we prefer to avoid doing the thing we know it could help us, the thing we want to do. Just to avoid experiencing that physical reaction, that negative emotion.
Fantastic, it will have given you lots of practice. It will have prepared you for the recommendations I will give you in this post. You do not need to have succeed with every urge. It is the practice that matters.
You have plenty of knowledge of what healthy eating looks like.
You like to be guided by research and follow good practice. Although you have tried some, you don’t get along with those strange ‘only eat crackers and apples for a week’ diets. You’ve tried them because, well, what else is there to try?
Despite all this, it just doesn’t work. You achieve some weight loss but can’t keep it off. You are tired of yo-yo dieting and weight cycling.
Unfortunately, knowledge is not enough, otherwise, we would all be the weight we desire and wouldn’t struggle with food and eating habits.